New Name, Same Values
Middlesex College (formerly Middlesex County College) is a 2-year public college serving over 10k students and professionals in Middlesex County, New Jersey. In 2021, the college finalized its name change and established a new brand identity for the first time in over 50 years. This change hopes to remove the stigma surrounding community colleges while increasing excitement toward prospective students.

Role
1 of 2 In-House Designers for Middlesex College's 8-Person Marketing Team

Deliverables 
Art Direction Marketing Collateral  • Merchandise • Website Assets

Programs 
Illustrator • InDesign • Photoshop • Basecamp • WordPress

brand Guidelines deck

Campus posters
website Image assets

Postcards

Merchandise

first Mascot (Color + clothing Design)

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